Your website is never completed. There is always just one more thing to do and then it will be done, but duh, just one more thing again. You would benefit by taking advantage of the expertise of a web development agency if you or your staff do not have advanced skills in this area. There are some basics that they could help you achieve that will increase traffic on your site and you know what follows traffic, revenue.
The first thing to remember with a website is to keep the whole thing as simple as possible while still getting your message across to the viewer. We are constantly surrounded with noise, both literally and figuratively and most of us yearn for a quieter, simpler message. Just as white sound resonates loudly with people, the secret of written or graphic work is the use of white space. Make the most of your message by coating it with white space. Leave out some or all of the gongs and movement, and focus the viewer on content that represents you and their needs.
Place your enticements on the upper left, as most Westerners read from left to right and top to bottom. There is a reason that well-used websites have their corporate stuff at the bottom and their logo and special offers at the top left quadrant. Corporate information is boring and does not make the sale, razzle-dazzle in the right place will inspire viewers to look deeper and expose themselves to your products as they continue to explore your website. That is the way that you read, and with most websites, they have the most successful connection in the first few seconds. Make the layout work for you, but bear in mind that most people are not looking for Picasso-like artwork, they are looking for specific triggers that will make them bore deeper into a given website. The resources of a custom web development firm can create artwork and content that takes advantage of this natural inclination.
It may seem simple, but it is still important that you come up with a logo that draws in the reader and furnishes a memorable tidbit for the viewer. You must also have your homepage linked to the logo. Establish a brand and assert that your company is the preeminent expert for your products and services. Let the logo lead the users to return to the homepage and offer this as a default that still speaks of your company.
Stay away from all the pop ups and the banners and the other bells and whistles which distract from your eloquent and elegant message. Unless you are in the business of selling such art, don’t sell it for others. Display your products clearly and honestly and do not engage in loud and obnoxious displays that not only distract from your products, but certainly do nothing to showcase your products or company.
Same point regarding type fonts, do not overdo it. Rely on clarity, not size or quantity. Make it large enough to be easily read, and avoid cutesy type that is virtually unreadable and memorable only as a nightmare, never as a dream. Most people want to bounce from nightmares, just put together a screen that is pleasant and informative. Let your custom web designer come up with reasonable and realistic fonts that do not rely on shock or extreme measures to conduct attempted communications with prospective customers.
Along similar lines, try to rethink and avoid splashing colors at random over the site. Use complementary colors in your website and always err on the side of good taste. Most viewers are not really going to dwell on a site that is crawling with gadgets and weird colors that do nothing to develop or aid the communication. Most of us are not splash artists and many of us do not fully appreciate the importance of frenetic color wheels or seemingly unconnected artwork in a website.
Imitation is the highest form of flattery, so review the websites that you frequent and that you like and try to determine the reasons that make them desirable, particularly to you. You do not have to copy the sites you like, but your thorough analysis of aspects that work for you can lead you to develop a punch list of things that should be present in your new website. Develop this list and present it to your web designer for incorporation into the newest and greatest site ever seen on the internet. The targets which have been listed will provide a framework for site development.