How A Web Development Agency Can Change Your Business For The Better

Let us start this off with the statement of parameters for this hypothetical.  Sure, I am going to make assumptions here, but do not worry; you can apply this to your business, in general, and it will do you some good to.  The overlying point, of course, is going to be the importance of utilizing the internet when it comes to making sure that you are going to be able to work to bring in profit.

web develloperAnyhow, let us say that you are a business that sells something.  Let’s say that that something is computers of all ages and vintage and even some old vintage video game systems.  Sounds like something that there would be a demand for, right?  Well, not so much. Sure, people like to buy some of those vintage arcades (I have seen those Pac-Man table arcades go for two thousand five hundred dollars all the time, and honestly, that could be a lot of fun, but that does not make it a decent price), but the truth is that we are living in a world where most of those classic games that one would like to purchase a vintage system for, they have been remade or re-released.  For example, back before my Super Nintendo Entertainment System was stolen, I had Super Mario RPG, Chrono Trigger, Final Fantasy VI, and Super Mario World, among many other games that were also well known.  And since they were stolen, I have found the cartridges online for sale at prices that, while I COULD pay them, I do not WANT to pay.  But guess what?  Super Mario RPG was re-released for the Wii virtual console.  Chrono Trigger was released again on Wii Virtual Console, Nintendo DS, and PlayStation.  Final Fantasy VI has been released on GameBoy Advance, on computers via Steam, on Wii Virtual Console, on PlayStation, as a download for PlayStation 3, the list is nigh on endless.

This means that you are likely to be selling to a small crowd, if a crowd it can be called.  You probably are not going to have a bunch of walk in customers; you’ll have a lot of guys like me who are searching online with terms like ‘Super Mario RPG SNES Cartridge’ looking to rebuild a lost or stolen collection.  And that being the case, you are going to want to spread the word online that you are trying to sell these games and things you have.  And that being the case, it may be in your best interest to work with a web development agency to get your site up and running and to make sure that it will work just right for you and for your needs. Here are just a few things that they can help you out with.

1.  Getting online

Sure, if you’re running a business selling computers and video games, you are probably a bit more tech savvy than most. But more like than not, if you knew how to design a website, you would already have one.  The guys at your local web development firm will be able to help you to get your website up and running and, maybe most importantly, working, so that you can use it to bring in the money and move your products.

2.  Getting a site that you will want

You know, if you just wanted a site that was going to look like everyone else’s there are places that you can do this.  But you need a site that will have just what you need, and that will allow you to ensure that you are going to be able to operate how you should be.  And this all being the case, working with a website designer who knows what they are doing and who has a long history of designing working sites, it will be in your best in your best interest.

3.  Keeping it up to date

You are going to be getting in new product all the time, I’m sure, and to be fair, as time passes, things that were once common become vintage.  So, to reflect this, you are going to need to work to keep the information on your website up to date, so that you will be able to move the product and keep the customers informed about what it is that you have to offer.  Trust me, this will be a big thing for you and it will go a long way toward help you to make sales in the long run.  Keep your site up to date, son.

You Need A Website Design Company In Order To Grow Your Business

Website Design CompanyNow is the time to engage a website design company to assist in restoring and growing your business on the web.  They can buff up your image and increase the efficiency of your marketing and sales site on the internet.  The issues they can address are numerous and varied and your team will need to provide subject matter expertise regarding products and business issues which they have developed while laboring in the trenches.

Website development has undergone a lot of change in the last few years.  These changes, which are really great improvements resulting from experience with business development on the internet, can greatly impact the success that you can experience in your sales and marketing efforts on the internet.

Because of advancements in web design and advertising, you should trust your remodeling of the website to the expertise of professionals in the field of custom design, an eCommerce website design company.  There are several fundamental steps to developing a worthwhile site.

A good starting point is to keep the design and layout of the webpage simple.  That means passing up some of the wily gadgets that are available to clutter up the site.  Avoid such things as pop up ads (who wants to advertise for someone else on their website?) and dancing .gifs and banner signs and the many things that add absolutely no value to your sales and marketing site and in many cases actually detracts for the sight and focus customers on things that are not yours; not your products, not your business.

You should rely heavily on the eCommerce website designer to guide you on the matter of color.  No go on the gaudy colors, yes on the contemporary tones with complementing trims.  The idea is to make the viewer comfortable, not psychotic.  Your site is not an example of brain-washing, it should be an example of good taste and decorum.  Think a little sophisticated with a touch of pleasant humor, that should be the tone to set with the color scheme and the website.

The next important hurdle is due to the success of the web and connectivity.  There are many devices which can access your website.  In order for the connection to perform flawlessly regardless of the electronic device of origin, your web designer must do special things in the area of responsive design.  That means that special techniques must me applied during development of the website so that there is no breakdown due to the type of device used.  This becomes more and more important as more people use devices other than a PC to power through your website.

Near the top of any list should be the issue of branding.  Each page of your website should sport your logo and your company name.  The logos should tie back to the homepage and there you should have all of your company contact information.  It is not always enough to toss an excellent site in front of a customer, there can be concerns and issues that need to be addressed in a manner that is not covered on the website.  Anyone can ask more questions than can be covered on the site, so be available, post physical address, various telephone contact, live web chat, or simply submission of questions or concerns electronically.  Surveys say that the branding, the company information, should be in the upper left corner, the hotspot for a website.  A custom web developer can assist you in developing both a logo and the homepage layout that will be most productive and efficient for your business.

Along similar lines, your blog can also assist you with developing popularity among readers, which in turn, will improve your position in search engine results because, with proper indexing, the search engines will recognize activity as being satisfactory signs from customers which is an important element of their algorithm for determining placement in the results.  Search engine optimization should not be understated, because being shown at the top of the list will result in more traffic, and an excellent and interesting website will result in more conversions which means more sales.

As with any contractor, work through a schedule with your designer.  You should clearly communicate your thoughts and needs and explain your business and goals.  The designer should be able to incorporate this into a plan and create a schedule of events and a time line from this, while spiking the plan with the necessary elements that the designer brings to the engagement that will provide structure and guidance toward a successful collaborative effort on website development.

Get Ahead With A Web Development Agency

Website Development AgencyYour website is never completed.  There is always just one more thing to do and then it will be done, but duh, just one more thing again.  You would benefit by taking advantage of the expertise of a web development agency if you or your staff do not have advanced skills in this area.  There are some basics that they could help you achieve that will increase traffic on your site and you know what follows traffic, revenue.

The first thing to remember with a website is to keep the whole thing as simple as possible while still getting your message across to the viewer.  We are constantly surrounded with noise, both literally and figuratively and most of us yearn for a quieter, simpler message.  Just as white sound resonates loudly with people, the secret of written or graphic work is the use of white space.  Make the most of your message by coating it with white space.  Leave out some or all of the gongs and movement, and focus the viewer on content that represents you and their needs.

Place your enticements on the upper left, as most Westerners read from left to right and top to bottom.  There is a reason that well-used websites have their corporate stuff at the bottom and their logo and special offers at the top left quadrant.  Corporate information is boring and does not make the sale, razzle-dazzle in the right place will inspire viewers to look deeper and expose themselves to your products as they continue to explore your website.  That is the way that you read, and with most websites, they have the most successful connection in the first few seconds.  Make the layout work for you, but bear in mind that most people are not looking for Picasso-like artwork, they are looking for specific triggers that will make them bore deeper into a given website.  The resources of a custom web development firm can create artwork and content that takes advantage of this natural inclination.

It may seem simple, but it is still important that you come up with a logo that draws in the reader and furnishes a memorable tidbit for the viewer.  You must also have your homepage linked to the logo.  Establish a brand and assert that your company is the preeminent expert for your products and services.  Let the logo lead the users to return to the homepage and offer this as a default that still speaks of your company.

Stay away from all the pop ups and the banners and the other bells and whistles which distract from your eloquent and elegant message.  Unless you are in the business of selling such art, don’t sell it for others.  Display your products clearly and honestly and do not engage in loud and obnoxious displays that not only distract from your products, but certainly do nothing to showcase your products or company.

Same point regarding type fonts, do not overdo it.  Rely on clarity, not size or quantity.  Make it large enough to be easily read, and avoid cutesy type that is virtually unreadable and memorable only as a nightmare, never as a dream.  Most people want to bounce from nightmares, just put together a screen that is pleasant and informative.  Let your custom web designer come up with reasonable and realistic fonts that do not rely on shock or extreme measures to conduct attempted communications with prospective customers.

Along similar lines, try to rethink and avoid splashing colors at random over the site.  Use complementary colors in your website and always err on the side of good taste.  Most viewers are not really going to dwell on a site that is crawling with gadgets and weird colors that do nothing to develop or aid the communication.  Most of us are not splash artists and many of us do not fully appreciate the importance of frenetic color wheels or seemingly unconnected artwork in a website.

Imitation is the highest form of flattery, so review the websites that you frequent and that you like and try to determine the reasons that make them desirable, particularly to you.  You do not have to copy the sites you like, but your thorough analysis of aspects that work for you can lead you to develop a punch list of things that should be present in your new website.   Develop this list and present it to your web designer for incorporation into the newest and greatest site ever seen on the internet.  The targets which have been listed will provide a framework for site development.

How A Web Development Firm Will Be Able To Assist You With Finding Some Profit

If you want to make sure that you are going to be able to get a decent profit as a small business, there are a few things that you are going to need to do.  Of course, to begin with, you are going to need to make sure that you have a product that is worth having in the first place.  I know, I know, you may not want to hear this, but in most cases, all the work in the world, all the effort, all the attempt to sell someone on the idea of your product that they may not want, it will not do you one with of good if you are selling a product that people don’t need.  Ever see that remake of the story of the Lorax, where the bad guy (his name escapes me) is basically selling the people air?  Fresh air that is made in his factory, because he has already polluted so much and they’ve got down so many truffula trees that the air is just terrible?  Yeah, that is the kind of thing I’m talking about here.  In the real world, no one would buy your factory made air, they’d just buy better filtration systems for their air conditioners.

custom website design companyAnd then, of course, you need to make sure that your product offers a good price point for the value.  I am not going to spend a thousand dollars for two dollar’s worth of gold (although, because they have controlled scarcity, people are nowadays willing to do this for diamonds, which are the most controlled product that comes to mind.  Also, as a fun little aside, if you are looking to make sure that you are going to be able to give your loved one a diamond ring that is actually ‘blood free’, you cannot buy one that has not been grown in a factory or a lab.  They are not so easy to keep track of, and the blood diamonds from the Congo and that part of the world, they get mixed in with the diamonds of repute from other African nations, and the whole thing becomes quite mixed together and indistinguishable).  You want to make sure that whatever the price you are demanding, it is a fair and reasonable one, and not the kind of price that will have me scoffing at you and leaving you behind.

But finally, you are going to need to make sure that you are going to be able to market your goods effectively.  This means you are going to need to make sure that you are going to be able to hire a web development firm to help you out with the whole thing, because if you had the knowledge on hand to be able to do this, you wouldn’t be reading this here, would you?  Exactly.  This being the case, here are just a few things that they will be able to do for you.

1.  Designing the site that you want

The first thing that you are going to want to do is to make sure that the site is up to your needs.  Every business will need (or want) different things out of their website, and working with a professional website designer will be the best way to make sure that you get them.

2.  Making it work

Of course, all the creativity and concern about what it is that you want out of your website, it will do you not one whit of good if you are not able to make sure that your site will work. And let’s be honest here; if you are looking to be able to get a site that will work, you probably (definitely) will need to get the help of a professional who knows what they are doing, because if you knew how to program a website, you would probably have some sort of website up and running already.

3.  Keeping it up to date

Alright, finally, when it comes down to it, you are going to need to make sure that you are able to keep your business site up to date.  When it comes to the best way to understand the products that someone has to offer, when it comes to making sure that people know you are going to have things that they may want, especially if those things are new and have just recently hit the shelves or the market.  Getting help to make sure that you are going to keep your website up to date, that is the kind of thing that you will be able to get from a website developer.

Let an Ecommerce Website Design Company Help Your Business

 You have built a fantastic company. You started with little more than an idea and created a successful business. However, you feel like you are lacking in one area – your online presence. You know you could boost your company’s bottom line and help to ensure its future success if you could do something to increase your online sales. ecommerce website design company

Obviously, this means that you need to overhaul your website. Up until now, not much has been done with it. Frankly, it has never been a focus of your company, or a part of its future plans. It is a common mistake companies make and it can have serious consequences for the future. You want to correct that mistake and set your company up for success.

However, you are not a website developer. You do not know the first thing about creating a website. You are unsure what features in a website will draw in customers and encourage them to do business with your company, and what features will turn them off and cause them to leave your site and instead go to a competitor’s. You want to do everything right when developing your site, so careful planning is needed, and that includes extensive research. Today we are going to help you out with that research, going over what makes a website successful.

  1. Keep things simple
    One key to making sure your site is successful is to keep it as simple as possible. You want to it to be free of clutter and streamlined. A customer who visits your site and is greeted by an overwhelming amount of graphics and text, it is likely that they will feel as though their senses have been assaulted. This will cause them to hit the back button before they even have time to find out more information about what you’re selling, let alone make a purchase. Once this happens, you will most likely not get them back. Therefore, you need to think about what are the most important things to include in your site. What do you want to convey about your business and the product you are selling? These are the things you want to include on your site.   
  2. Include a call to action
    In order to generate online sales, you need to engage your customers when they visit your site. A common way of making this happen is to include a call to action button on your site. Call to action buttons are click-through links that are designed to look like buttons that say things like “join us today,” “buy now,” or “get started here.” Whatever phrase you decide on, it should be clear and inviting, enticing the customer to take the next step. Essentially, they are giving visitors a reason to delve deeper into your site.
  3. Stick with a neutral color palette
    Developing a website can be a fun learning experience. However, it is a complicated task and it can be very easy to make a mistake, and mistakes can cost you online sales. One mistake that many beginner website designers make when designing their first site surrounds colors. This mistake is common for a reason – when you begin to design your site, there will be a vast amount of colors to choose from. Many people think that if they choose a lot of bright colors, their site will give the impression of being fun and exciting. Unfortunately, this is a major misstep. Using too many colors will actually make your site appear unprofessional and dated. It will also make it difficult to call attention to important features such as CTAs and contact information. When everything is brightly colored, all of this will fade into the background. So, you should be sure to begin with a neutral color palette, such as grey, and add in minimal colors. Bright colors should be used only for the most important features. 
  4. Consider hiring the professionals
    You know that building a quality website and generating online sale is an important part of the future of your company. However, it is a complicated task, one that you cannot afford to do incorrectly. That is why is such a good idea to hire an ecommerce website design company. They are staffed with experts who know how to create a website that will draw customers in, encouraging them to do business with your company. While it will require a little more investment in the beginning, the returns your business will see will be well worth it.

Working With Website Designers That Will Help You To Get Online

Let’s talk about making sure that your small business is going to be able to survive.  The fact is that there is a bit of importance to the whole thing, and you are going to want to be sure that you are going to be able to survive and that your small business will be able to continue to live.

And let us be honest here.  If you are looking to make sure your business will be able to continue to survive, you will have to do something to make sure that you are going to be able to, you know, bring in some profit.  The truth is that if you are looking to bring in profit, you are going to have to do a few things.  The first thing that you will have to do, of course, is to make sure that you will be able to compete.  The fact is that if you are making a product that is not as good as the other products that you are going to have competing with you, if you are going to be competing with people who are selling a similar or the same product as you are selling, except yours is more expensive, then guess what?  No one is going to buy it.  You have to be competitive if you have any chance of looking to make sure that you will be able to bring in the money you need.  And if you do not have a business that is going to be able to be competitive, than let’s be honest here; you are going to be a whole lot better off closing down now, and then, you know, doing something else.  The longer that you run a risk like that, the more money you are going to lose, and the more money you lose, the worse off you will be in the long run. It is better to just cut your losses early on, trust me.

Anyway, what is it that you can do to make sure that you can spread the word about what you have to offer? Well, of course, there are a few things that you will be able to do.  The first thing that you can do is to invest in that advertising that everyone is talking about.  But let’s be honest, that can get really expensive, and it may not be the right thing for your small business.  Or, you can get online. Yes, the internet.  It is a magical place, and there is a lot of good that it can do you. If you don’t have a website already, it is time that you look into what you will be able to get with the help of some website designers.  Trust me, they will be able to do you a whole lot of good.  Here are just a few ways that they can help you out a whole lot to make sure your business will be able to grow immensely.

1.  Make sure your site is going to work

So, the first thing that you are going to want to do is to get a website that is actually, you know, going to work.  The fact is that you need to have a website these days, and the truth is that if it doesn’t work, you are just costing yourself some sales. Get with professional website developers today, and you will be a lot better off.

web developers2.  Design a site that will look good

Next up, let’s talk about making sure that your site will look good.  Once you’ve got a site that works, you will then be able to begin to worry about making sure that your site will look good.  Believe it or not, looks matter.  And when all is said and done, if you are looking to make sure that you will be able to bring in a lot of sales, you are going to need to make sure that you will be investing a bit in making that site look decent.  A website design firm will be able to help you with that, trust me.

3.  Keep your site up to date

So, once you put together the website, once you get it to work and all of that, you are going to find that you need to work to make sure that it keeps being updated.  Having a site that not only works and looks good, but that tells the customer about the things that you have to offer, it is the kind of thing that will help you out a whole lot, wouldn’t you agree?  Trust me, keeping the customer informed will help you out a whole lot, and keeping the site up to date on things that you’re selling is a great idea.

Enhance Your Website Design with Insider Techniques

We search online for just about everything. Our news sources are online, our entertainment and social engagement exist online, and we shop online for all kinds of products and services. All of these online interactions can happen while waiting in line at the grocery store, riding the bus to work, or sitting in a coffee shop enjoying a latte. We expect a lot from these online experiences and will make split second decisions based on the online presence of the brands we’re researching. How you represent your brand online matters. The style you choose to convey your message is entirely up to you, but there are several insider techniques that all web designers weave into their online craft.

Website development

A responsive design for your website is a necessity. There’s no reason why you wouldn’t want users to have access to best, cleanest version of your online self. Your full website should be translated beautifully and simply onto mobile screens, tablets, and any other device. Check in with custom website developers to get a sense of what structural elements you will need to make your site sing no matter what device displays it.

The look and feel of your website are real. Users will gauge their opinion of your website after only a handful of seconds. They will rate their experiences with navigation after only one click and will react instantly to the colors you use or don’t use. Appearance is a strong tool that you can intentionally craft through several graphic design techniques. Your use of color needs to be clever and minimal. Consider why you choose to highlight a certain portion of content and how your logo’s colors mesh with the color palette of your website. The accent colors you use should have just as much intention behind them as the as white space you implement to keep the feeling open and clean. Your font should be just as clear and sensical as your color choices. Users need to be able to read whatever fonts you select, so keep in mind that more ornate might not translate into better.

There is no need for clutter of any kind. Website development firms all encourage avoiding banner ads, pop-ups, and distracting gimmicks. Your design should build to support the reason why users are stopping on your site in the first place, and should help users find what they’re looking for. You don’t need over the top elements such as flashy text or video and audio that play automatically. Those aspects detract from the overall purpose of your site and can turn off potential clients.

What do you want users to know about your work? What’s the boiled down message that you want every single visitor who lands on your homepage to understand? Your call to action should be placed in a prominent place toward the top of your homepage. It should encourage an actionable next step and compel users to take that step, hopefully leading further into the navigation of your website. The experience you create for users through your navigation and content will help them make choices about how they will or will not continue engaging with your site.

Tell your story. Consider including a blog component in your website design. This serves several functions, from allowing users to build a relationship with your brand identity to keeping a steady stream of new and fresh content flowing through your website. Keywords will allow users searching for businesses like yours to more easily find and access your site. By developing blog posts using a unified brand voice, users grow familiar with your business’s culture, can stay current on updates to your industry, or have special access to experts through pro tips and informational resources.

Your website design can be one of the most valuable marketing tools that your business possess. Know how other businesses in your industry are presenting their services online. Take time to research other websites that you like and note the elements that strike you, then implement those pieces into your design. Your taste is important and investing time in research saves time in the design phase. Know what aspects in other websites that you dislike and make sure not to fall into any truly classic design blunders. Keep your website design minimal and true to your brand. A really outstanding website will improve your bottom line and the visibility of your brand. Use your website design as an opportunity to embed your brand’s style and tone into the online presence that will represent your work and drive traffic to it.

 

Web Developers And What They Can Do For You And Your Small Business

The small business is on the rise in this nation these days.  The fact is that in a lot of situations, you are going to find that there are a whole lot of people beginning their own businesses (now, to be clear, the fact is that there is a HUGE difference between having your own business. If you are doing something where it is your main source of income, if you are running an incorporated organization, if you are filling your taxes, including payroll taxes, quarterly, then it is likely that you are running a real business.  If you are just taking cash under the table for some services that you offer from time to time, then it is more likely that you are just doing something that will, you know, put a few bucks in your hand, and that is more of a hobby than anything).  And people running their own business, people starting their own business, it is always going to be something on the rise when you are having issues with the economy, which is something that we are seeing these days (yes, there are jobs being added, but the quality of job, and the money that can be made from those jobs, does not replace the higher-end gigs that were lost).  People want to work, for the most part, and if you are not going to be able to find a job, why not create your very own?

This being the case, we are awash in small businesses, these days, that are looking to find the profit that they desire.  The fact is that these businesses are smaller, nimbler, and in some cases, they are going to be better than their competitors in the market.  But there is a problem, one that is inherent in starting anything new; no one knows that many of them exist.

How many people do you think will walk into your store or pub or bakery or whatever it is that you have the first day that you open?  How many people are going to be coming in there to buy your wares?  The numbers are probably not very high, to tell the truth.  In fact, more likely than not, there are not going to be a lot of people that you see walk in who you do not know, or who do not know you, or your friends, or your family, or something like that.  You have to advertise and market in order to be able to bring in the customers that you will need, because if you are going to be doing business just with people that you know, you may as well just stay there and keep your business hobby sized.  And that means, my good man, that you should look into what web developers can do for you, how you can get the internet to help you spread the word about what you do and what you have to offer the people. Here are just a few ways that they will be able to help you to spread the word about what you, and your business, can do for the populace.

1.  Design a working site

The first thing that you are going to want to get them to help you out with, of course, is making sure that you have a website that will actually work.  A site that does not work, it doesn’t look good, and it makes it look like your business has no idea what they’re doing.  A web design firm should, at bare minimum, be able to get things to work on your website.

website designer2.  Make sure it looks good

And once things work, then you can begin to look into the things that you want to do to make your site look good. Aesthetics don’t matter as much as making sure that your website will actually function, you know?  This being the case, a web design agency should be able to help you to get your site to look good.  If they can’t, you probably need to find someone who knows a bit about web design and graphic design and just making a site look good.

3.  Ensure you keep your site up to date

Your site is the public face that you put toward the people who you are looking to sell to.  The fact is that if you are looking to make sure that your small business will stay alive, you have to make sure that when they click onto the website, they are going to be seeing the most up to date information that you will possibly have available.  Trust me, keep them informed, and you will be able to sell a whole lot more product, and that means a whole lot more profit for you.

 

How Custom Web Designers Can Help Your Business

You have a fantastic company, one you have built from the ground up. The product you have developed is good quality, in demand and priced well. Your team of employees is the best in the business. All of this makes you immensely proud. You do feel, however, that you could be doing more to make connections with your customers. Perhaps it is time to consider updating and upgrading your website. The world today is incredibly technology driven; it is more likely than not that your target market relies on the internet to get most of their consumer information. This change in the way knowledge is gathered has had a significant impact on businesses. However, many companies fail to pay close enough attention to their website and its design. Instead, they put up the bare minimum of information and then let it sit there. This can be very detrimental to a business’ future, and can cost them both existing and potential customers. 

Luckily, there are custom web designers that know what it takes to make a website that is both useful and successful. Today we are going to go over a few of their tips so your site can be a valuable asset for your company. 

  1. Focus on simplicity
    Website developers know that one of the most important things to keep in mind when designing a site is simplicity. By keeping a website simple and free of clutter will prevent visitors from being overwhelmed. On the other hand, if you include too many graphics, too much color and walls of text will be much too overwhelming for anyone who comes to a site, making it like that they will back out and move on to another site before bothering to investigate further. That it why your site should focus only on the information that is essential to your site and leave all the clutter behind. Think about what people coming to your site will be looking for and what impression of your company you want to leave them with. Make sure this information is easily conveyed, and there is nothing extraneous to complicate things. 
  2. Include a call to action
    We have already talked about the fact that your website is a fantastic way to to connect with and engage your customers. However, you do need to include mechanisms on your on site that will give your visitors something to do. One mechanism that works very well is call to action buttons. These are click-through links, which are often made to look like buttons, that invite visitors to take further actions. Typical phrases for them are things like “click here to buy,” “start saving now, “or “join us today.” Call to action buttons are clear and inviting invitations to not only stay on the site, but to explore your company further. 
  3. Keep your colors simple
    Designing a website can certainly be a fun experience, it is also easy for inexperienced designers to make mistakes. One of the most common mistakes has to do with colors. When designing a website, you will be presented with vast amount of color choices. It is often very tempting to include man different bright colors. Many mistakenly think that this will make their site look, fun, exciting and entertaining. However, the actual effect is to make the site look dated and unprofessional. If your page is covered with bright colors, you will also find it difficult to make important information, such as your click-through links, to stand out. Instead, they will simply blend in to the background and be more difficult to find.
    To avoid making this mistake, you should begin you design with a neutral color palate (most experienced web designers use grey) and then add color from there, being sure to use it sparingly. Reserve bright colors for those important things you want to draw the customer’s eye to. 
  4. Make sure your site is responsive
    Visiting your site should be a pleasant, street free experience. A big part of this is making sure that your website is responsive to everyone who is trying to access it. This includes paying attention to those accessing the site from mobile devices, such as phones and tablets. Your site should be able to automatically adjust to the size of the screen it is being accessed from. Furthermore, mobile users should find that it is fully functional; it is very frustrating to users when where they are accessing the site from makes it difficult or even impossible perform the functions they need to simply because of the device they are using. You can also have a mobile version of your site that is easier to use on a mobile device. If you fail to pay attention to mobile devices, you will be risk alienating a large portion of your target market. 
  5. Let the pros do the work
    Obviously, creating a successful website is not a simple matter, and there are a lot of things that need to be considered. So, bringing in the professionals by hiring a website design agency is a very smart move. The teams these agencies employ designers who know what it takes to make a site an become an asset to your company. They know what to do in order to give you a site that will propel your company into a successful future. 

Web Designers And Your Future On The Internet

You know, I remember a time, a simpler time. A time when I didn’t order my fine imported cheeses and sausages and other assorted meats for my weakly charcuterie on the internet.  A time when all trade was done in person, or at very least over the phone with another person on the other end of the line.  A time when Amazon and the like would have never existed, because we valued being able to do business face to face, in person, a bit too much.

Alright, I’m kidding, I don’t remember a time like that at all.  In fact, I question if such a time ever existed, personally. The truth is that I was born before the internet age, sure, but not by very much.  The internet has been around for quite some time, mostly used by DARPA, the military, the government, and maybe a handful of businesses that were big enough for it to be applicable and useful for them. When I was young, back in the beginning of the nineties, the internet was just beginning to be something that was somewhat common in the homes of the average person, and really, even then, very few people, comparable to now, would actually use it.  Indeed, we lived in a pretty well to do neighborhood in a city that was (and still is) well to do, the banking city of the South East, Charlotte, North Carolina (and contrary to what those uncouth liars say, it is also the Queen City.  I know what Cincinnati says about itself, and I will also point out that they claim to be the chili capital of the world while selling something that is the most disgusting chili ever unleashed upon the lands).  Nowadays, the internet isn’t rare any more; it is every where, and because of this, businesses both large and small are investing more and more in the help of web designers who will be able to help them to get online and to be able to make sure that they can fight for a share of your dollar out on the internet.

The internet is a fantastic tool for making sure that you will be able to better communicate with people all around the world.  It has put us into communication with friends and even strangers literally on the extreme other side of the world, and the fact is that not only can this internet be used for communication with friends, it can be used to buy and sell.  Why would I want to fly to the other side of the world to purchase something when I can buy it from my couch with no pants on and get it sent to me with little to no hassle at all?  Exactly.  Web developers can help you, too, to be able to compete on the internet for that money.  Here’s how:

1.  Design a website

The first thing that they are going to be doing for you, of course, it to design a website that looks decent, one that will allow you to make sure that the customer feels like they’re getting the information that they need and what have you.  This is something that your local web design company will be able to do for you with ease.

2.  Ensure it looks good

Now that you’ve got your website, and it works (hopefully, ostensibly), what next?  Well, how about making sure that it looks good.  Sure, you need to make sure that you are thinking about what you can do to make sure that the website will look decent, but there’s other things to it, like making sure that the website is easy to navigate, that all the pictures load, that all the links are responsive, things like that.  This is all very important to continuing to do business on the internet, trust me.

3.  Keep it up to date

So, the website of yours, it works, it looks good, and it will get you where you want to go when you click things on it.  What is left to be done? Worry not, there is still work to do!  You see, it is time to consider what you will be able to do to make sure that you keep the customers up to date on what is going on with your business.  Doing so will make sure that you can continue to bring in the money and the customers as best as humanly possible.

Investing in a Website for Your Company is Always a Good Idea.

What Web Developers Know Will Make Your Site Great

Today’s world is more reliant on digital technology than it ever has been before. The internet is an integral part of our daily lives; we are increasingly dependent on it and the technology required to access it. This has significantly changed the way businesses work, particularly when it comes to how they interact with their customers.  Consumers today get the knowledge they require regarding businesses and products via the internet. That is why it is so important for a company’s website to be the best it can possibly be; it is their connection to their target market.

However, because companies and advertisers have realized how important the internet is to their success, they use it to consistently bombard people with information. This can be overwhelming for the consumers, so their brains have adapted to filter it all. They very quickly, in fact in only a matter of seconds, decide what is important and should be taken in and what is unimportant and can be discarded. Because this process only takes a few seconds, your site must quickly grab the attention of its visitors. In order for this to happen, you need to make sure that your website development is on point; it must be good enough to help your site to rise above your competitors’. 

There are many ways you can make this happen, steps you can take and features you can add to your website. Your site can be a place that helps you engage and connect with your company. However, you are not a web designer, so you are not familiar with the ins and outs and of website development. You are not aware of all the necessary tips, tricks and tools. That is why we are going to talk about a few of them today.

  • Make sure your site is responsive and intuitive
    It is obvious that the internet is a big part of our daily lives, and that it is here to stay. As with anything that is a big influence in our day-to-day lives, certain norms have developed around the internet. There are certain features that we are so used to seeing we have come to expect their presence. This has affected how we filter the information we are presented with; our brains have adjusted to look for certain things every time we access a new website. This includes things like click-through links, vital company and product information and often drop-down menus. A good web developer would tell you that your site needs to have these features. Every page of it should have action buttons and contact information, both at the top and bottom, with the featured action button in the top right hand corner of the page.
    Your website also needs to be responsive to mobile users, as they make up a significant part of the market. Your site must be usable when it is accessed by phones and tablets; you can even design a full functional mobile site that further caters to mobile users.
  • Make things simple
    As we have already discussed, the internet is cluttered with an overwhelming amount of information that user must process. It can be daunting and even a turn off. That is why you want to make sure that your website is a break from all of that clutter.
    Keep everything as simple as possible. Leave the flashy graphics and blocks of text behind. Stick with a clean look by starting with a neutral color palate, preferably gray, and keep a light hand with the bright colors, adding them in only for the most important features that you need to stand out. Include important and useful information, but leave everything else behind. You do not want to overwhelm your site visitors, as this will cause them to leave your site quickly.
  • Ask the professionals for help
    Many businesses make a critical error when they are developing their website, and that is attempting to handle the job themselves. Often, they will give the job to an existing employee, one with minimal experience in web design. They see website development as an easy side project that virtually anyone can do. Furthermore, they are reluctant to spend money on what they feel is a simple process. However, this is a serious mistake that can harm businesses’ futures.
    It should be obvious by now that website design is both important and difficult. That is why hiring a custom website design firm is so important. These firms are staffed with experts that have the training and experience necessary to give your company a professional website that will help elevate your company to the next level.

6 Things to Get Right When Designing Your Website

web design firmHaving a sleek, professional looking website can make a huge difference in how people perceive your organization or business, these days. A shabby website gives most people the impression that you are behind the time, or haven’t taken the effort necessary to invest in this most crucial interface with the public. Of course, you could entrust this significant facet of your marketing strategy to the skilled hands of a professional web development company, but perhaps you don’t have that in the budget quite yet, and you’re wanting to bootstrap it on the web. Here are a few tips that can help you avoid the most common mistakes of web design, today.

Go for a Simple, Sleek Design

Nobody likes trying to find their way around a website that is cluttered with ads and banners, unnecessary icons, and littered with links. When visitors come to your site, they want a few simple things, they want information about you, your organization, what you provide, where you are located, etc.; all of that can be provided on your webpage without filling it up with digital debris that is distracting and distasteful. Instead, choose a clear, clean, and open feeling design, which feels like a breath of fresh air.

Use Color Wisely

Too many website are designed with garish, neon, visually obtrusive colors. Don’t make your website look like a 2005 middle-schooler’s Xanga, stick to the minimalistic guideline above, in the color department. Use only a few primary colors, that are somewhat muted and pleasing to the eyes, and make sure they go well with your logo. As you begin your venture into being a web designer, don’t hesitate to make use of white-space, and don’t feel like the entire website needs to even have color.

Make Quality Text a Priority

The text of your website is the primary form in which information about your business or organization is conveyed, and as such, it is extremely important that you get this element of your page right. This is another area where color is extremely important, and the color of your font should always stand out as much as possible from the background it hovers over. Also, your font should be chosen carefully for ease-of-reading, and you should never use overly stylized, small, or otherwise difficult-to-read fonts on your website, other than perhaps in your title text.

Have a Simple and Appropriate Logo

The logo for your website and organization should hold a prominent place on your site, usually top and center, or top-left, and it should be designed in such a way that it is relatively simple, and makes sense for the type of organization you’re representing. Another thing you should always do is link your logo to your homepage; this provides users a simple way to always be able to navigate back to your home page, from any page where the logo is displayed, which should be all pages.

Ease of Navigation

Of course, you want everything about your website to be easy, especially the navigation. Creating menus and categories for the pages contained on your site should be done in such a way that visitors intuitively grasp how to find what they want to know, immediately. It’s important to prioritize the elements of your page from top to bottom, and generally also left to right, in terms of how important they are. Your menu should always be near the top, possibly the left, and less important links should be closer to the bottom.

Responsive Design for Mobile

It’s becoming more common to surf the web on your phone or tablet than on your laptop or PC, partly because of the convenience of mobile devices. But you may have noticed that websites typically appear differently on mobile devices than they do on normal computers, and this is because a different type of layout is optimal for mobile devices. Rather than make an entirely separate website for mobile, the very practical and common approach these days is to have a responsive design, which means one that adapts to whatever device it is being displayed upon. This is increasingly becoming a necessity for all websites, and so yours should certainly have it.

The best thing you can do to make your website sleek and professional is to put it in the hands of those who spend all their days designing websites. By hiring a web development firm, you free up all of the time you would have to spend making your own site, and will end up with something better than anything you could come up with, yourself.

Why You Ought Invest In Web Developers For Your Small Business

Alright, so when it all comes down to it, the internet is something that pervades more and more of our lives and more and more of our daily life in particular, with every passing week.  The fact is that where once the internet was used for basically nothing, today, we are using the internet for everything.  Earlier, I used the internet to order a shirt for myself, and then I used it to order a meal to be delivered to me from a local restaurant.  Now I’m using it to right this post, while also using it to watch television and to stay in contact with people all around the world, and also habitually checking up on the status of a package that should be here sometime before 8pm my time.

And the fact is that we take a whole lot of the technology that we have access to for granted. And that is not the best way to live, but it is what it is.  What we really out to be talking about is how to make it bend the world around us to our will.  And if you are running a business, particularly a small business, you are going to want to make sure that you are going to be able to invest in the help of web developers to make sure you get a website that will look its very best.

As this is the case, I can already hear some of you saying to yourselves ‘oh man, I should be able to do something to make sure that I am going to be able to get a website out there on my own’.  Well yeah, I’m sure you can, it isn’t the hardest thing to do and there are plenty of businesses out there that are all about making sure that you are going to be able to make your own website and then pay them a few bucks every so often in order to get them to host it for you.  But you can do better, and you know it. The fact is that you invest in the help of a professional group, like your local web design agency, because you don’t just want a website, but rather you want a good website, one that will make sure your business will look good and will present you well and all that.  Here are just a few advantages to hiring a professional group instead of attempting to go it alone when it comes to designing your website.

1.  Designing a website that will work

The first thing that you need to make sure you are getting when you are spending time and money on a business website and the help of professionals to designs aid business website is a working site.  If your web design company will not be able to help you in getting a website that will function, then why would you even want to pay them.  That would just be a waste of money.

2.  Designing one that will help you to present yourself well

The first thing that a lot of your clients or customers will know about you and your business is going to be what your website has to say about you.  Making sure that you make a good impression with your website is key to making sure they think well of you when first they look up what you have to offer.

ecommerce website designers3.  Designing a site that will ensure it’s easy to navigate to needed info and links

You know what I really hate when I am browsing a website?  When I feel like I am basically an explorer, fighting my way through trying to find the things that I need from your site.  Seriously, if I feel that way, I am already going to think less well of you and your small business, because you are hiding the links I need or want behind a lot of other stuff.  If this is the case, I am more likely to just click off and buy whatever it is that I want elsewhere.

4.  Getting professional help in the future

Things are going to happen, and over the course of time, you are going to fine that you have to do things to keep up with said times.  This being the case, if you are looking to be able to make sure your site keeps up with the world around it, you will need upkeep.  Paying for professional help can provide you the upkeep that you desire.

So, if you’re looking to get online, I think you know where to begin.  Trust me, you will be glad to have this professional help in the long run.

 

Why You May Want To Invest In A Web Design Company

Alright, let’s talk a little bit about the internet.  Did you know that although the internet is pretty much everywhere right now, just two decades ago it was pretty much nowhere?  Seriously, how crazy is that?

I mean, I remember the times before the internet was widespread.  I remember having the internet back then, too; I was lucky to live in a well to do neighborhood and with a well to do family, and we had not only a personal computer, but a father who was as good with computers as you needed to be in order to make the internet work back then.  Oh yeah, while today the most that most of us do to make sure that we can get online is to do something like whip out our internet device and choose our access point and wi-fi network, back then it was a lot more work.  First, you had to have a PC (and that was pretty expensive to start with, back then, when a megabyte of RAM was about a dollar), and then you had to have the know how to install an ethernet card in the computer itself.  Then, you run a phone line from that card to the modem (56k/s routers were the name of the game at their best, because the internet speeds you could get over dial-up were, and continue to be, just terrible), and from that modem to your phone hook up.  Oh yeah, did I mention that while you’re online, it basically takes over your phone line, so you can’t receive a phone call over it?  That means that if you want to still be able to take or make calls, you are going to have to invest some money in making sure that you are going to have a second phone line, and that just sounds like a hassle.

Luckily, today this isn’t the case.  Indeed, today you are going to need to make sure that you just have a broadband connection, a modem, a router, plus a wi-fi enabled device, and you are going to be just fine.  Seriously, it is so simple to get online today that we almost take it for granted (right up until we begin to have issues with our connection, anyway, and then you begin to get an inkling of just how difficult it is to get the internet to work and just how much is going on behind the scene there).  But you can’t do that.  You need to be sure that, as a business, you are going to be online, and that means investing in the help of a web design company to make sure that you are going to be able to reach out to the people on the internet where they are spending all their time.  Here are just a few reasons that this is a great investment to make.

1.  Gets you a working site

The most important thing that you get with a professional web design agency is a working site.  Crazy as it may seem, the internet is very difficult to understand, and the fact is that if you’re not making sure that your site works, you may just be shooting yourself in the foot right out of the gate with potential customers.

2.  Enables you to facilitate communications

Next up, there is the fact that having a website will allow you to make communications with customers and yourself easier. The website enables you to talk to the customers with greater ease, which means that you are going to be able to tailor your products to better meet their needs and desires.  If you’re working with a good web design firm, they may even be able to help you with a ‘contact us’ page that allows people to ask your business questions without having to give out a public facing email. You might not feel that you need this, but that’s on you.

3.  Expands your reach

Finally, the best thing about getting a site up on the internet is that you are going to be able to expand the reach of your small business. The fact is that a small business with no website has a tiny reach, but a small business with a business website can reach literally anyone in the world who is looking to purchase the things that you have to offer.  This being the case, if you are looking to make sure that you are going to be able to reach more people and more potential customers, you are going to need to ensure that you have a working site.

So, if you are looking to bring in a lot more business, you should be sure that you look into what your local professional web designers are going to be able to do to help you and your small business. You’ll be glad you did, trust me.

Website Developers’ Tips for Building a Quality Website

Today’s world is reliant on the internet that much of the knowledge consumer’s possess has been gathered online. This, of course, means that a key part of making your business the best in can possibly be is having a great website. However, there are so many websites out there that people are bombarded with information left and right. After years of dealing with this, we have learned to filter it out all the information we are confronted with; in order to avoid an information overload, we must make split second decisions regarding what to discard and what to remember. Knowing this, it is easy to see why you must make your business stand out as much as possible. Clearly, in such a hyper connected world, the best way to do this is to focus on your website. Using the skills possessed by a web developer, you can make your company’s website stand out above the rest.  There are many steps you can take to make your website a quality one that engages your customer base and improves your sales. Of course, if you are an inexperienced website developer, you might not be aware of how to do this. That is why today we are going to go over some tips to help you out. 

  • Make sure your site is intuitive
    Ever since the internet became an integral part of our daily life, we have been growing accustomed to certain things regarding it.  After so many years of visiting websites, we have come to expect website designers to include certain things; our minds have been trained to expect sites to behave in a specific way. Our eyes and minds have been trained to search out certain thing when they are accessing a new website. Headers that contain click-through links, relevant information and possibly drop-down menus are expected. Every page should have action buttons and contact information; typically they are on the top right of every page, as well as a secondary button at the bottom of the page. Furthermore, it is expected that the website be easily navigable on any device they access it from; that includes mobile devices. The page size of your site should automatically adjust to fit whatever screen the visitor is using, and you might even choose to have a special, simpler site mobile users are directed to. It is imperative that you meet all of these expectations; if you make the mistake of ignoring them, you will end up driving customers away, costing your company dearly.
  • Emphasize simplicity
    Your site needs to be as simple and free of clutter as possible. It helps to imagine your site as a virtual storefront, the modern equivalent of a physical store. Just as you would not be happy with your store floor being littered with products scattered about, with no a complete lack of organization, you should not be happy with your website being the virtual equivalent. Your customers simply wouldn’t stick around a store if they had to make their way through piles upon piles of junk. Even if you have what they need, those customers would probably turn around and walk out. That is revenue that has been lost that you are unlikely to get back.
    With your website, the messy, unorganized store manifests itself as a website filled with an overwhelming amount of graphics and text, bright colors and flashing graphics. When your visitors see the clutter, they turn tail and run; rather than walking out the door, they click the back button, unlikely to ever return. Similarly to a messy physical store, they will not stay to have a look around at what you at what you have to offer. You need to pare down your site, including only the information most important to your business and its target audience. The graphics and colors should be kept to a minimum.
  • Call in the professionals
    There are many companies that choose to develop their websites on their own, convinced they can handle the job themselves. This is often a costly mistake. However, they make it for a number of reasons. Many businesses see developing websites as something that is simple, easily handled by an existing team member.  Furthermore, they look at handled web design in-house as a smart cost saving measure. However, it should be clear by now how important your website is to your company’s future; it is not the place to attempt to spend money. Web design firms do cost more money up front, in the long run they will end up making you money in the form of a bigger customer base and increased sales. Web design firms are experts in giving consumers what they want from a website; this can set your company above the rest, securing success well in to the future.

How A Web Designer Can Be An Asset To Your Small Business

You know, the world has changed.  Changed immensely, too.  I mean, literally, from the time that you woke up this morning, someone died, someone was born, something happened.  The point I’m making here is that you can never step into the same river twice, and you must continue to move forward with your life, as a leaf must float down a river.

And that means adaptation.  A leaf does not struggle against the current, a leaf just goes along with it, changing course as the current changes.  If you don’t know where I got this cheesy imagery from, I suggest you go and spend some time hanging out with Buddhists (honestly, if you ever go to Asia, I would heavily suggest that you go and spend some time doing so.  Most of them won’t speak much English, but there is much that you can learn about adapting to the world around you from the strange combination of ancient Buddhist traditions and modern technologies.  One of the most shocking things I ever saw when I was young was when I was about fifteen in Bangkok, Thailand and saw a monk whip out a cell phone and make a quick call to his mother.  Blew my mind, because we were standing next to a temple easily thousands of years old, the juxtaposition was more or less hilarious to me).    The point that I am making here is that you need to be like those monks, like Buddhism in general, staying true to yourself but adapting to the new world around you.

And as far as small businesses go, that means that you need to be adapting to the new technologies of the day.  When the internet became a thing, a real thing, something that everyone was having piped into their home via broadband rather than something that was DSL based with terribly slow speeds, that means that you needed to make sure that you change to make sure you have a website.  Now that we are all doing most of our web browsing (by some estimations, we do as much as sixty percent of our online browsing this way) via mobile devices, it means you must have a mobile-friendly site.

Don’t have those things?  Don’t feel bad, fix it!  Invest in the help of a web designer, someone locally to you or someone with a proven history of cranking out great websites and web presences, and make sure that you have that website that you need to make sure you can bring in the sales and the customers you need.   Here are just three ways that such an investment can help you.

1.  More reach

You know, we all have that vision of the idyllic small town business where everyone stopped in to get their things.  That hasn’t existed since the twenties when there were still a few general stores.  Seriously, we don’t do that kind of thing anymore. The fact is that a lot of us are going to be competing for the same dollar, and most of those dollars are going to be spent by people sitting in their homes in their pajamas with a mug of coffee and bourbon (that’s how I shop, anyhow).  A web developer can help you to get online and to be able to reach those people.

2.  More customers

So, what is the point of having more reach?  Why the point is, of course, to make sure that you can reach more people, more customers.  The more people that you can reach, the more people that know about what you are doing, and the more people that know you exist and are offering this or that, the better off you are going to be. Web designers can help you out a whole lot to make sure that your business will be able to get to more customers.

3.  More information

So, one of the best things that we have done, as a species, with the internet, is to use it to inform people about everything.  The fact is that you can be using the internet the same way, to inform your consumers about products that you may have to offer, or specials you may be running, or any one of a million things.  The only limit is your imagination.

So, if you are looking for a way to be able to bring in a lot of money for your small business, here is what you should be looking into.  Trust me, it will be an investment that you are glad that you made in the long run, believe you me.

Why Your Company Needs A Web Design Company

You know, running a business is a lot of work, and the fact of the matter is that it is work that you may not be super excited to do.  The fact is that a lot of people think about starting their own business.  Literally, tons of people consider the idea of starting their own business, but the fact is that there’s a reason that you find that a lot of these businesses collapse or peter out pretty quickly.  People imagine running a small business as some sort of super happy fun time, and they don’t really think about it as something that will require work, or as something that might mean that they have to be responsible.

And let’s face it, running a small business, as with any kind of leadership position, it comes with a whole lot of responsibility that you have to take. If you are running a small business, you are going to find that you are responsible for a lot of people and their experiences.  First off, obviously, you are responsible for your business and for making sure that your business will continue to bring in enough money for you (and your family, if you’re the head of a household or something like that) to be able to continue to live.  Then, of course, you are going to be responsible for any employees that you have, making sure that you have enough money and are bringing in enough money to make payroll and to do right by them when it comes to making sure that they are getting paid for the work they’ve done (and let me tell you, I have found a few businesses that went under and completely bailed on paying a month or two’s worth of payroll.  Seriously, it is more common than you think, and employees tend to get the short stick when it comes to bankruptcy filings).  Of course, next you are responsible for making sure that your business will be interacting honestly with the customers that you have, and then, finally, you are going to be responsible to the people who loaned you money (basically, being responsible to make good on paying back the loans that they gave you).

With all this responsibility, how do you make sure that you bring in the money that you need and all of that?  Well, you turn to the local web design company of your choice to help you get online and bring in a lot more money and a lot more customers.  Here are just a few things that they will be able to do to help you to bring in a lot more money and a lot more growth.

1.  Freeing you up for other things

Now, when you realize that you need a website, you realize also that you have two options.  Either you stumble through the whole process and design one yourself, or you hire professional web designers to get your website up and running for you (since you likely have no idea what you are doing in this situation). If you hire a pro, you will find that they make it such that you don’t have to do the work of figuring out internet programming, which, trust me, will make your life a whole lot easier.

2.  Designing expertise

When it comes to getting a good website, as I said, you can spend a ton of time and money on learning, but even then you may not have much of an idea of what you are doing.  But if you hire a professional, they are going to know not only how to make sure that your website gets up and running, but that it looks good.  I mean, seriously; this is what they do for a living.  Why would they not be able to provide you a quality product?

3.  Expanding the reach of your business

The value of a great website design in today’s market is that it makes it possible for you to do a whole lot more.  Specifically, today it makes it possible for you to bring in a lot more customers and a lot more money.  But if your website doesn’t work well or look good, you are going to find that you don’t end up finding the customers you would like to.  This being the case, it is just another good reason to be sure to invest in proper programming for talented professionals.

4 Simple Tips for Web Design (That People Often Get Wrong)

When is the last time you went looking for a phone book? I mean, really spent some time looking for one because you needed it. Go ahead and think; I’ll wait… I bet you can’t even remember.

There’s a reason for that, you know. People don’t look for information in phone books anymore. They go to the Internet! And if you’re running a business, you can be sure people are going to look up your website before they go looking for your print ads.

You need to make sure your website gives people the information they’re looking for in a way that engages them. Here are a few tips on how:

esponsive web design

  1. Make sure visitors can load your web page. I know this one sounds obvious, but it really is a thing people forget when they’re making a website. Web developing is not an easy skill to learn, and far too many people are willing to hire a friend’s teenager to build their website, because the kid “knows about computers”. What those people get in return is a website built without the principles of responsive web design, meaning it loads slowly on the desktop, and looks broken on mobile devices—if it even loads at all! Quality web development means great code, and hiring a web designer can help make sure your website is as fast and responsive as your customers want it to be.
  1. Make sure people know who you are. This one is another one that sounds easy, but you’d be surprised at how many people get it wrong. A lot of businesses think it’s enough to just have a website. They don’t realize how important their company’s branding can be. What good is a website if your customer forgets about your business as soon as they stop looking at it? Great brand designs can measurably grow businesses by making sure you stay in your customer’s mind long after they’ve left your website. You don’t just want them thinking about you right now; you want them thinking about you when they actually need your product. Hiring an experienced branding designer – someone who specializes in creating memorable branding designs, and has done the research required for branding development – can make a serious impact on how effective your website will be.
  1. Make sure people can actually use your website. These all sound like simple things, don’t they? This is one, though, that even giant companies have gotten wrong, and even failed because of! You remember what happened to MySpace? It was a site full of eye-grating backgrounds, unreadable fonts, and loud music that played automatically on every page. It was a site so concerned with all the things it could do that it never stopped to consider if it should. They totally lost track of the User Experience (UX). A good web developer can build a website that not only contains the information your customers are looking for, but presents that information in a way that makes your customers want to read it. A good user experience means that people will stay on your website longer, making sure they learn more about your company and what you have to offer them. Web designing has become an art form, and if you don’t appreciate the value of quality web design, your customers aren’t going to appreciate the value of your business.
  1. Make sure your website has the information people want. Yes, people want your hours of operation, your location, your phone number, your menu, your list of services, and things like that. But it includes a lot more. What do your current customers have to say about you? What kinds of announcements would you like to pass along? Are you having any special deals right now? A good web designer will make sure all of that is included, and easy to find. A section for customer testimonials – especially video interviews – can do a lot to raise confidence in your product. An active blog section can help you keep customers, new and old, informed of any current developments with your business. It can also show them that you’re committed to staying active with your business and involved with your clients.

Sorting the many Internet marketing companies is tough, but it’s worth your time to find a great Internet marketing firm. Internet marketing firms that care about their clients can help you build your business in ways you never thought were possible. Your website can do so much more for your company than a print ad ever could, but only if you don’t treat it like a print ad. Your website isn’t something you set up once and forget about. It should be a living, breathing part of your business. Think of it just like another one of your employees, except your website is the only employee you have that works for you 24/7.

Top Tips for Web Design

We are living in a virtual world. Gone are the days of promoting your product via a fancy display in a store window, drawing your customers in with a sidewalk sale or a big sign. More and more commerce is taking place on the Internet. Rather than a physical display, your customers, and potential customers, will most likely first interact with your company and its products online, via your website.

This means that you must take special care when designing your website. Simply including the very minimum about your business isn’t going to cut it. Having a clumsy, difficult to use site will drive customers away, as will having a site that doesn’t provide the information or actions the customer is looking for. Today, we’re going to discuss some tips and tricks for making your web design one that will make a good impression on your customer base.

  • Include a call to action
    Research shows that you have five seconds to get the attention of a website visitor. Five seconds to convince them that they should stick around and investigate your site, and by extension your company and products, further. One way to do this is to get them involved and interacting your site. This is achieved, in part, by adding a call to action button. Call to action buttons give site visitors a clear, inviting action to take and a reason to stick around. What exactly the action does can be customized to make it relevant to your business; common ones are “Buy now!” “Sign up here!” and “Get a quote today!” All of these, displayed as graphic on your site that is typically placed in the upper right corner, are showing your target audience that there is more to be done, more to experience.
  • Pay attention to color
    Your first instinct when design your site might be to use the biggest and brightest colors possible. After all, you want to grab a visitor’s attention, right? You want them to be wowed by beautiful designs. However, this instinct is simply incorrect. People today are constantly bombarded by images. They naturally shy away from graphics that are hard to take in or are so busy they cannot process them. Therefore, you should base your sites color palate around neutral colors, generally gray. This is considerably easier on the eyes than a page overflowing with colors. Furthermore, if most of your page consists of neutral colors, your call to action buttons can be brightly colored and therefore stand out, helping to draw visitors to them.
  • Stay simple
    One of the most important things to consider when design a website is that it should be free of clutter. Once again, consider your website to be the modern day equivalent of a store front. Would you want your store floor littered with products scattered about, with no obvious organization? If a customer, or more like a potential customer, walked in and discovered they had to wade through piles of junk in order to find what they are looking for, or if you even have it, they would probably turn around and walk out.
    The same is true for your website. If a potential customer visits your site and faced with an overwhelming amount of graphics and text, bright colors and flashing graphics, they will do the online equivalent of running out the front door – they will click the back button. They won’t even bother staying to have a look around at what you can offer them. Keep this in mind when you are designing your site. Include only the things that are most important to your business and its target audience. Anything extraneous should be left behind on the virtual cutting room floor. Web developing is not an easy skill to learn; you need to understand what your customer wants.
  • Turn to the professionals
    As we’ve discussed, your website today is just as important, if not more than, the storefront was yesterday. You want it to be the best it can possibly be. However, you may not be familiar with how to do that. The tools for designing a website can be complex, and the ins and outs of designing a website that will resonate with your target market can be complicated and counter intuitive. Therefore, you would do well to consider hiring outside help. There are professionals who have spent years developing websites, and perfecting the process. They have done the necessary research to know what your customer expects from a professional website. Hiring a professional website design firm can help deliver your business into the future and help grow it into the company you know it can be.

What Website Design Firms Can Do To Improve Your Internet Presence

The internet.  It is everywhere.  It has gotten so monolithic, become such a cornerstone of our everyday life, that we can barely imagine an existence that doesn’t involve the use of the internet. Indeed, we use it all the time, almost everywhere, to do millions of things.

That is why investing in web design for a website for your small business is so attractive these days, really.  I mean, to begin with, there’s the fact that it continues to expand.  Then there’s the fact that it is something that reaches millions of people almost effortlessly, unlike spending money on the advertising of your business or what have you. The return that you can get from the internet is huge, really.

To begin with, let’s expand on the idea of the growth of the internet.  You see, children, I come from the time before the widespread use of the internet.  I had internet access in the early and mid 90s, which was extremely rare for a private residence (but in all fairness, we were pretty well to do, and the fact is that both of my parents had a legitimate need for the internet and for making sure that they didn’t end up without a means of contacting their coworkers at all hours of the night in a cost-effective way, even if that meant having to use a then unproven-ish technology).  Today, to contrast the experience of being literally the only kid with an internet connection, I can’t go a few feet without seeing a new internet connection pop up on my phone, and you can walk down the street and see dozens of people with their cell phones and their internet access on said cell phone.

But the reason that investing your money in the assistance of one of the many website design firms that are currently in operation is such a great idea is simple.  The internet reaches many people.  In fact, I think it is fair to say that it reaches literally billions of people, which is a whole lot better than the few people you’ll be able to reach with a few thousand dollars spent on marketing and advertising. The internet is changing the way that we do business, and you have, right now, at a very reasonable price, the chance to get a website that is highly customized to be just right for you, that will represent you to people who will never actually walk through your doors, and to do business all around the world.  There is literally no reason not to take this amazing opportunity. Here are a few steps to the road of having a great website with the help of your local website design firm.

1.  Brainstorming and planning

First things first, you need to invest in getting a website design firm that will help you to figure out exactly what your website needs and what is feasible.  It’d be great to have one click shopping that then teleported the product to their side.  Alas, that isn’t how it works (yet).  So, you have to settle for doing things like offering different levels of shipping.  Anyway, planning your website is important for the next step.

2.  Designing and coding

web development is not an easy skill to learnNow you know what you want on your website, what functionality you want to have, and now it is time that you invest in the coding aspect.  This is where the design firm is going to be doing the heavy lifting, programming and coding for weeks or more in order to figure out how to get the website to work just right and to make sure it has all the desired functions.  Quality web development means great code, and a great design firm can offer you just that great code, believe it or not.

3.  Polishing the finished product

Now the heavy lifting is done, the website works, and you will be able to do the work of getting your website polished up.  This means that you need to invest in making sure that you are going to have a website that looks good, one that looks attractive, one that will allow the customer to not only access the information that you have to offer about the products or services you’re selling, but to do so in a way that is easy and attractive to them.

So, if you are looking to be able to get a lot more business and a lot more customers, it’s about time that you invest in a website.  Web design will help you to reach the customers and inform them about your product, and to do so with ease.  Don’t be afraid to embrace the savings.